KAW Labs

Build it right. Sell it through. Get it adopted.

Most teams treat what to build, how to sell it, and whether anyone will use it as three separate problems. They are one. Every engagement below attacks a piece of that problem with a framework I built by watching the same failure happen more than once.

[ Let's Go Solve Yours ]

Enterprise Advisory

The frameworks, applied to your organization.

What-to-Build + Adoption Sprint

For orgs with a dev team, drowning in SaaS spend, unsure what to build or whether anyone will use it.

Discovery, including the user research a boss cannot get honestly from their own people. Build-vs-buy calls and a prioritized roadmap aimed at adoption. Runs on the Work-Fit Diagnostic™ (five properties decide if a workflow can be automated) and the Pilot-to-Production Trap™ (four dimensions decide whether your AI survives the demo).

From $15,000

Enterprise GTM + Adoption

For teams selling a product into the enterprise: startups going upmarket, edtech vendors selling into districts.

Stakeholder mapping, board buy-in, and the sell-and-adopt motion fused, not handed off at signature. Runs on the Buy-in to Buy-in Stakeholder Strategy (two axes, not one: will they buy, and will they adopt) and the 3Ps discovery motion: Perceive, Prospect, Probe. Map your own deal free with the interactive tool.

Advisory from $7,500 per month

AI Strategy + Proof

For organizations scaling AI they cannot yet explain, measure, or defend.

Grant Thornton's 2026 AI Impact Survey found 78% of executives lack strong confidence they could pass an independent AI governance audit within 90 days. The same survey found fully integrated AI organizations are nearly four times more likely to report AI-driven revenue growth than those still piloting. The gap between those numbers is not a technology problem. It is a proof problem. Governance is what you write. Proof is what survives the room.

I spent fifteen years producing the evidence that survived security reviews, FERPA and COPPA scrutiny, and procurement gates in regulated markets. This service builds that artifact trail for your AI program. Start by scoring yourself with the free AI Proof Readiness Assessment: twelve questions, three minutes, nothing stored. Three fixed-fee offers, each named for the outcome:

  • 90-Day Proof Sprint. One AI use case moved from pilot to defensible production, with the evidence pack an auditor, acquirer, or enterprise customer would accept. From $25,000.
  • Board Answer Kit. The six questions your board should be asking, your organization's real answers, gap-scored with named owners. From $7,500.
  • The Kill List. Portfolio triage of every active AI initiative: scale, fix, or kill, with the measurement targets that decide. From $12,500.

Source: Grant Thornton Advisors LLC, 2026 AI Impact Survey (950 business leaders, 10 industries).

Founder-led Growth Coaching

For founders selling and raising, and the investors backing them.

In the early rounds, you are the product. Coaching covers the three rooms every founder has to win:

  • Public speaking. Command a room the way I learned to: under the brick archways of standup comedy, where the audience tells you the truth every few seconds. Stage presence, story structure, and real-time room calibration.
  • Pitching. Pitch strategy that tailors the room using communication-style profiling. What a buying committee actually cares about versus what they are allowed to say they care about in a first call.
  • Enterprise GTM strategy. The founder-led sales motion: mapping the stakeholders who sign and the stakeholders who adopt, clearing procurement, and staying in the room after signature, where most deals quietly stall.

From $1,500 per month, three-month minimum

Education

Enterprise experience brought to educators across the nation.

Infrastructure

IT's impact on student outcomes is determined long before devices reach a child's hands. Zero-touch MDM provisioning, rigorous K-12 data stewardship, vendor selection, and a technical roadmap aligned with your academic vision.

Innovation Leadership Academies

Technology is the gateway, but culture is the destination. We train educational leaders in modern change management, integrate purposeful GenAI frameworks that augment human curiosity rather than replacing critical thinking, and co-create shared-value strategies that unite unions, parents, and workforce partners.

Custom engagements from $10,000

Speaking

A diagnostic-driven talk on why AI stalls, with a working framework, not a trends recap. Keynotes, executive briefings, workshops, and hands-on trainings. CITE (3x) · WAAIF.

Keynotes from $7,500

Common Questions

How does an engagement start?
With a working session. Ninety minutes on your actual deal, roadmap, or rollout. $600 flat, and if we go on to a larger engagement it is credited toward it.
Who is this for?
Enterprise teams deploying AI, startups going upmarket, founders selling and raising, and education leaders modernizing districts.
Do you work outside New York?
Yes. Based in NYC, working with organizations and educators across the nation.
Why publish pricing?
Because the gap between the deal closing and the customer getting value starts with trust, and trust starts before the first call.

From classrooms to boardrooms: let's turn AI potential into real-world adoption.

[ Let's Go Solve Yours ]