KENAN WEAVER Book a working session

Buy-in to Buy-in

Think of your deal like a team. Every stakeholder plays a position. Color is where they stand today. Position is what they will actually do for the deal to close and to adopt. The gap between the two is where transformations die, and this map shows you both at once.

A scoreboard for your deal. Place your players, analyze them, and watch what position they will play.

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The four positions

Champions — your team players

Maximum effort to win the deal and committed to carrying it after signature. Your rare does it all. Like a starter who plays the whole game and leads the locker room.

Mascots — the investment everyone can see

Represents the team and has high visibility because of the title. The expensive, branded show of support: loud for the deal, a costume once the work starts. The executive sponsor.

Cheerleaders — active advocates

No seat at the table and no budget, but they do the work every day once it is live and the crowd moves with them.

Spectators — the crowd in the stands

Not spending, not playing. They can lift the whole arena or boo you down, and a few can stall the game entirely.

The Rings

how necessary they are
Essential · inner circle
Important · middle circle
Of interest · outer circle

Stakeholders

Buy-in to Adoption

what they will actually do
Adoption
ChampionsDon't celebrate them, deploy them. To whom and how, is session work.
MascotsLoud now, a costume once the work starts, unless you lock their commitment down before signature. What that lock looks like is session work.
CheerleadersNo seat, no budget, and the crowd still moves with them, unless you get them on the floor. What that move looks like is session work.
SpectatorsWhich ones are worth turning, and what's really behind the boos, is the first thing a working session untangles.
Buy

Add your first stakeholder and they will plot here.

Nobody named here yet. Unnamed gatekeepers sink projects late.

    Find your order

    The rule that doesn't change: never force a stakeholder to declare before the conditions favor their yes.

    What your map is telling you

    Map summary

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    Exports

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